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Daft Media’s Latest Website Traffic Stats

By Christine Roche, Posted at 4:20 pm, August 31, 2010 in Daft News.
The Daft Media group of websites has grown to 6 and now includes daft.ie, rent.ie, let.ie, property.ie and community sites boards.ie & adverts.ie.

The two main bodies that measure, verify and report on website traffic are ABC and comScore.

ABC Electronic
Results from our most recent ABC Electronic report (March 2010) show that the combined traffic for Daft Media’s sites is 3.65 million unique browsers and over 165 million page impressions. This is the highest number of monthly page impressions delivered by any certified Irish website or group of websites.

Top 10 Certified Irish Websites (ABCe)

Rank Site Name Monthly Unique Browsers Monthly Page Impressions
1 Daft Media 3,654,762 165,626,429
2 carzone.ie 719,085 100,697,138
3 RTE 4,052,723 75,607,413
4 eircom 1,033,294 37,701,807
5 Independent Digital 2,467,379 34,479,072
6 myhome.ie 339,233 26,436,425
7 irishtimes.ie 2,314,196 26,125,949
8 autotrader.ie 248,860 13,100,058
9 weddingsonline.ie 147,441 5,306,029
10 build.ie 108,304 293,38
Source: ABCe www.abcireland.ie
Daft Media’s comScore stats for July show that our group of sites are in the top 10 most visited by Irish Internet users. This not only accounts for Irish websites visited, but all websites visited globally! We’ve also a 50% market reach.

Top 10 Websites visited by Irish Internet users (comScore)

Rank Company Total Unique Visitors (000) % Reach
1 Google Sites 1,869 95.1
2 Microsoft Sites 1,857 94.5
3 Facebook.com 1,428 72.7
4 Yahoo! Sites 1,184 60.2
5 RTE 1,052 53.5
6 Daft Media 993 50.5
7 CBS Interactive 990 50.4
8 BBC Sites 850 43.2
9 Glam Media 799 40.7
10 Wikimedia Foundation Sites 730 37.2
Source: comScore July 2010

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Four Lessons from Posh Real-Estate Agents
Published - Tuesday, June 22, 2010

If you're not in the market for luxury real estate, there's a good chance you haven't seen the glossy brochures that Christie's Great Estates and Sotheby's International Realty produce for their multimillion-dollar listings. "It is a shame that few of us do get to experience this world," writes Rohit Bhargava at the Influential Marketing Blog, "because when it comes to marketing there is a lot that anyone could learn from how luxury [real-estate agents] run their businesses."

Here are a few ways real-estate professionals excel:

They leverage strong personal brands to build credibility. "Often," Bhargava says, "you see the story of the agent's career and how he or she made it to that point." Agents also discuss personal histories and interestsespecially those they share in common with potential clients. "All of this," he continues, "is designed to give you a sense of who they are before you consider working with them."

They know a thing or two about targeting their audience. If agents in the luxury real-estate market advertise in the wrong place, they know they'll only waste time with unqualified inquiries. "They don't care about reaching millions or even about reaching thousands," notes Bhargava. "They care about reaching the right dozen people, period."

They create desire with lust-worthy photography. There's no such thing as an amateur snapshot in their marketing collateral: instead, houses are presented as nothing less than a venue for perfect domestic bliss. "The imagery sells the houses," he says, "and encourages you to dream."

The Po!nt: When looking for marketing inspiration, don't limit yourself you'll find great ideas in what seem to be the most unlikely places.

Source: Influential Marketing Blog. Click here for the full post.

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www.jds.ie